DRIVEN, VERSATILE & AGILE
I’m Kenneth Garcia, a Creative & Art Director based in NYC with over a decade of experience transforming brands through bold 360-degree campaigns and innovative digital design. My commitment to ADA compliance, combined with my expertise in photography and video, consistently delivers visually stunning and accessible content that resonates.
I’ve driven results for top brands like Victoria’s Secret, Michael Kors, and Bed Bath & Beyond. My rebranding of Victoria’s Secret Swim sparked a 210% sales surge and a 15% engagement boost. At Bed Bath & Beyond, I led a digital overhaul that enhanced user accessibility and optimized content, managing over 2,500 assets quarterly.
At Serta Simmons, I spearheaded a major product launch showcased at the Las Vegas Market, delivering a premium tech aesthetic that elevated brand perception and energized audiences about the company’s future. I also provide art direction for product launches across their portfolio, including Beautyrest, Beautysleep, and Serta, ensuring each brand shines uniquely.
I lead with a vision to inspire and empower creative teams, pushing boundaries to create work that meets and exceeds expectations. I am passionate about design and committed to making a lasting impact in the industry.
LET’S COLLABORATE
AFTER HOURS
Apart from designing, I enjoy traveling, working out, exploring new restaurants, keeping up with fashion, and staying caffeinated with three iced coffee a day!
I love being a father to my little girl
I play the piano
I am a black belt in Taekwondo and a professional boxer
Dad jokes and puns come to me naturally
Spring and Fall are my favorite seasons
Coffee doesn’t keep me awake - it relaxes me
Problem-solving is my little adrenaline rush.
Curiosity about the design industry is what drives and pushes my creative abilities.
My passion keeps me motivated as I welcome and tackle new challenges.
I enjoy flying my drone and learning new tricks.