KENNETH GARCIA

My Journey

 

DRIVEN, VERSATILE & AGILE

I’m Kenneth Garcia, a Creative & Art Director based in NYC with over a decade of experience bringing bold ideas to life through innovative design and 360° campaigns. I craft visually stunning, ADA-compliant content that connects brands with their audiences in meaningful ways.

Over the years, I’ve had the privilege of working with top brands like Victoria’s Secret, Michael Kors, Bed Bath & Beyond, Serta, Walmart and more.

Some highlights?
• Victoria's Secret: Rebranded Swim & Lingerie, driving 210% sales growth and 15% engagement boost. Led six brand launches.

• Bed Bath & Beyond: Led a digital revamp that improved accessibility and optimized 2,500+ assets quarterly.

• Beautyrest: Spearheaded a flagship product launch at Las Vegas Market, delivering a sleek, tech-forward aesthetic for its most groundbreaking collection.

• Serta Simmons: Directed 10 product launches across Beautyrest, Beautysleep, and Serta, ensuring each brand stood out.

• Walmart: Oversee a team of creatives and copywriters, leading omni-channel marketing campaigns for Walmart’s retail media network.

I provide creative direction and ensure our work is audience-driven, insight-led, and impactful, connecting top brands with millions of Walmart customers. Along the way, I collaborate with clients and producers to deliver solutions that meet their needs and elevate their brands.

I push boundaries, inspire teams, and create work that resonates and endures.

LET’S COLLABORATE

 

AFTER HOURS

Apart from designing, I enjoy traveling, working out, exploring new restaurants, keeping up with fashion, and staying caffeinated with three iced coffee a day! 

  • I love being a father to my little girl

  • I play the piano

  • I am a black belt in Taekwondo and a professional boxer

  • Dad jokes and puns come to me naturally

  • Spring and Fall are my favorite seasons

  • Coffee doesn’t keep me awake - it relaxes me

  • Problem-solving is my little adrenaline rush.

  • Curiosity about the design industry is what drives and pushes my creative abilities.

  • My passion keeps me motivated as I welcome and tackle new challenges.

  • I enjoy flying my drone and learning new tricks.

 
 
 

Clients: Bloomingdales, John Hardy, David Yurman, GQ Event, Tory Burch, Fendi, Theory, Under Armour, Clinique, Estee Lauder, Lancome, CHANEL, MOSCHINO, BVLGARI, Roberto Coin, Michele Watch, PINK, Montblanc, La Prairie, Jimmy Choo, Carolee, Marco Bicego, Montel Media Group, Ford Foundation, Vitale Pro, Human Condition, Center for Arts Education, Clarisonic, Autism Speaks, Robert Graham, John Varvatos, To Boot New York, La Mer, Nars, Bobbi Brown, Clarins, Shiseido, Lab Series, The Art of Shaving, Dior, Sisley, Wacoal, Ralph Lauren, Links of London, Ray Ban, Calvin Klein, Alex & Ani, Pandora, Hugo Boss, Vince, Gucci, Faherty, Marc Jacobs, Movado, Narcisco Rodriguez, Ted baker and Tissot.