CHOOSE
YOUR DESTINATION
The Summer 2021 campaign “DESTINATION: SWIM” was inspired by the idea of resetting yourself mentally and physically after a restless year due to the world pandemic. Keeping that in mind, we wanted our audience to feel heard and shed some light on hope and excitement for the summer.
The challenge: How to promote a healthy fun summer when there are travel restrictions and Covid regulations.
The solution: We created "DESTINATION: SWIM" which celebrates enjoying your life to the fullest, whether you're at the beach, pool, or just in the backyard. There is nothing better than escaping the everyday grind.
We achieved this by capturing warm, natural, and organic assets that embodied positivity.
Role:
Art Direction
Creative Manager
Client:
Victoria’s Secret Swim
SWIM HP
Led a collaborative effort with the Art Director to conceptualize and implement a forward-thinking, mobile-first digital design system and style guide, ensuring alignment with overall brand objectives and user experience goals.
Together, we played pivotal roles in translating conceptual ideas into actionable design strategies, prioritizing mobile-first principles to create a cohesive and impactful design framework that elevated our brand's online presence.
Additionally, I provided oversight for the successful execution of 10 landing pages, and a homepage, driving significant growth in website traffic and customer engagement.
VIDEO & PHOTOGRAPHY
Collaborated with internal stakeholders and external agencies to provide comprehensive feedback, retouching instructions, and creative direction for imagery and video assets across diverse digital platforms, aligning with organizational objectives.
SOCIAL
SUMMER CITRUS CAMPAIGN
HP LAYOUT AND HERO VIDEO
SOCIAL
EMAILS