A SUMMER LOVE
The Summer 2021 campaign, "A SUMMER STORY," was inspired by the word love, embarking on a mission to spread love, self-care, and inspiration during the challenging times of the pandemic. If this pandemic has taught us anything, it’s to love ourselves, love others, and cherish every second of life.
The challenge: How to express love and connection during these times of social distancing and regulations.
The solution: We created a campaign that celebrated self-love, leveraging floral prints as a symbol of rebirth and internal growth. Love knows no boundaries; it encompasses self-care, relationships, and the essence of life itself.
Creating a new brand identity and translating it consistently across all platforms, including photos, videos, website, emails, and social media, to craft impactful storytelling and amplify brand recognition
The results: The "A SUMMER STORY" campaign achieved significant engagement and brand recognition, leaving a lasting impact on Victoria's Secret's audience.
Love is the foundation of everything we do, and I'm proud to have been part of a project that inspired positivity and connection.
Role:
Art Director
Creative Manager
Client:
Victoria’s Secret
DIGITAL LAYOUT
Led a collaborative effort with the Art Director to conceptualize and implement a forward-thinking, mobile-first digital design system and style guide, ensuring alignment with overall brand objectives and user experience goals.
Together, we played pivotal roles in translating conceptual ideas into actionable design strategies, prioritizing mobile-first principles to create a cohesive and impactful design framework that elevated our brand's online presence.
Additionally, I provided oversight for the successful execution of 18 landing pages, and a homepage, driving significant growth in website traffic and customer engagement.
HP ANIMATION & VIDEO
Produced compelling video modules that captivate audiences through dynamic storytelling, delivering memorable experiences and driving engagement.
VIDEO & PHOTOGRAPHY
Collaborated with internal stakeholders and external agencies to provide comprehensive feedback, retouching instructions, and creative direction for imagery and video assets across diverse digital platforms, aligning with organizational objectives.
A BLUE STORY CAMPAIGN
DIGITAL LAYOUT
PHOTOGRAPHY
