A SUMMER LOVE
The Summer 2021 campaign, "A SUMMER STORY," was inspired by the word love, embarking on a mission to spread love, self-care, and inspiration during the challenging times of the pandemic. If this pandemic has taught us anything, it’s to love ourselves, love others, and cherish every second of life.
The challenge: How to express love and connection during times of social distancing and regulations.
The solution: Created the "A SUMMER STORY" campaign that celebrated self-love, leveraging floral prints to symbolize rebirth and internal growth. Love knows no boundaries; it encompasses self-care, relationships, and the essence of life itself. We developed a new brand identity and consistently translated it across all platforms, including photos, videos, website, emails, and social media, to craft impactful storytelling and amplify brand recognition.
The results: The "A SUMMER STORY" campaign achieved significant engagement and brand recognition, leaving a lasting impact on Victoria's Secret's audience.
Love is the foundation of everything we do, and I'm proud to have been part of a project that inspired positivity and connection.
Role:
Sr. Art Director
Creative Manager
Pre & Post production
Photo & Video Art Direction
Client:
Victoria’s Secret
VIDEO & PHOTOGRAPHY
Directed photo and video, seamlessly collaborating with internal stakeholders and cross-functional teams to ensure strategic alignment with organizational goals.
I delivered comprehensive feedback, retouching notes, and creative guidance to external agencies, maintaining consistent quality across all channels.
DIGITAL LAYOUT
Directed a team to conceptualize and implement a forward-thinking, mobile-first digital design system and style guide, ensuring alignment with overall brand objectives and user experience goals.
In this capacity, I provided strategic oversight and guidance, transforming conceptual ideas into actionable design strategies, and prioritizing mobile-first principles
to create a cohesive and impactful design framework that elevated our brand's online presence.
Additionally, I oversaw the successful execution of 18 landing pages and a homepage, driving significant growth in website traffic and customer engagement.
HP ANIMATION & VIDEO
Produced compelling video modules that captivate audiences through dynamic storytelling, delivering memorable experiences and driving engagement.
A BLUE STORY CAMPAIGN
PHOTOGRAPHY
DIGITAL LAYOUT
