THE COURAGEOUS CLASS

*The "**THE COURAGEOUS CLASS*" campaign by Kenneth Cole is all about celebrating and recognizing the everyday heroes who are making a difference in their communities. It's about honoring those who have the courage to take a stand, speak up, and take action to make the world a better place. The campaign also features a collection of clothing and accessories that embody the spirit of courage and encourages people to join the movement. It's not just about the products; it's about inspiring others to be bold and to take action to create positive change in the world.

The Challenge: How to inspire people to take action and make a positive difference in their communities. Many people may feel overwhelmed by the problems in the world and unsure of how to make a meaningful impact.

The Solution: Provide tangible examples of how small actions can make a big difference by highlighting the courageous actions of everyday heroes. It also offers an easy and accessible way for people to get involved through a collection of clothing and accessories that embody the spirit of courage and encourage people to join the movement. This empowers people to make a positive impact on the world, no matter how big or small the action may be.

The Real models are these Role models.

Role:
Photo & Video Art Direction
Concept development
UX/UI Design
Pre & Post production management

Client:
Kenneth Cole

Creative Team

SVP Global & Creative Director: Chris Yoham
Sr. Art Director: Ben Gourdol
Art Director: Kenneth Garcia
Senior Designer: Patrick Barragan
Video Art Director: Jalyn Anderson
Copywriter: Amy Zalneraitis
Project Manager: Leigh Elkaim